$RANACOMMUNITY TAKEOVER

RUN RANA RUN!

Rana, a piglet the size of “a grapefruit with legs” — born to save her species, destined to save the trenches.

BREAKING — RARE BABIRUSA PIGLET BORN AT CHESTER ZOO$RANARUN RANA RUN!A GRAPEFRUIT WITH LEGSCOMMUNITY TAKEOVERSAVE THE SPECIES. SAVE THE TRENCHES.
Rana, up close and personal. Footage: BBC News

$RANA IS RUNNING WORLDWIDE

Real headlines, real mindshare, real piglet. People are coming to see her with their own eyes.

12 August 2026 · Lynette HorsburghRana, the babirusa piglet, standing beneath her mother Matano at Chester ZooPiglet the size of 'a grapefruit with legs' born at Chester ZooAn endangered piglet the size of a “grapefruit with legs” when it was born has made its debut at Chester Zoo, conservationists have said.READ THE FULL STORY12 August 2026 · Sophia StanfordRana mid-stride beside her mother Matano at Chester ZooUK zoo welcomes rare baby animal that faces extinction... but do YOU know what it is?Rana is a babirusa — an unusual species of pig found on just four islands in Indonesia — and was the size of a ‘grapefruit with legs’ when she was born.READ THE FULL STORY12 August 2026 · Allan GlenRana walking towards the camera at Chester ZooRare animal on the brink of extinction is born in UK zoo – but do YOU know what it is?Tiny Rana was born at Chester Zoo just as a deadly disease threatens to wipe out the species.READ THE FULL STORY12 August 2026 · TOI Lifestyle DeskAdult male babirusa at Chester Zoo, tusks erupting through the snout boneMeet Rana, the rare Chester Zoo piglet that was about the size of a 'grapefruit' at birth and belongs to one of the world's strangest wild pig species“We risk losing a truly unique species, one that's an important part of Indonesia's cultural and natural heritage and one of the oldest pig species still living.” — Amy Humphreys, Chester ZooREAD THE FULL STORY11 August 2026 · Press AssociationRana looking into the camera in front of her mother Matano at Chester ZooRare piglet born at Chester Zoo as African swine fever threatens species with extinctionRare piglet Rana has made her public debut after being born at Chester Zoo.READ THE FULL STORYTikTok, 2026 · @chesterzooofficialStill from Chester Zoo's TikTok of Rana with mum MatanoMeet Rana, the CUTEST little babirusa piglet.A tiny new arrival for a species in big trouble. Here she is taking her first steps outside with mum, Matano. A little ray of hope for her species.WATCH AT SOURCE11 August 2026 · Danny JonesRana trotting through long grass at Chester ZooRare endangered Indonesian babirusa piglet born at Chester ZooChester Zoo announces the arrival of Rana, a rare babirusa piglet born to mum Matano — a species on the verge of extinction in the wild.READ THE FULL STORY11 August 2026 · Anastasia ScottRana standing in sunlit grass with her mother Matano behind herRare Babirusa Piglet Born at Chester Zoo Is the Size of a Grapefruit and Offers Hope for a Vulnerable Species“This is the first babirusa birth we've had here for a few years, and Rana is a very special little lady.” — Hannah Owens, Chester ZooREAD THE FULL STORYChester Standard12 August 2026 · Barrie WhiteRana nuzzling her mother Matano in the grassDelight as endangered babirusa piglet born at Chester ZooA TINY ‘pig-deer’ has been born at Chester Zoo, offering fresh hope for her rare and charismatic species.READ THE FULL STORY12 August 2026 · Allister WebbMatano and Rana eating willow browse at Chester ZooHope for rare pig species after Chester Zoo arrival“Her birth is a chance to shine a light on babirusas and show people why they deserve protection.” — Amy Humphreys, Chester ZooREAD THE FULL STORY
RUNNING

Rana's first run,
witnessed by the world.

Chester Zoo's official TikTok account, presenting $RANA to an audience of 200k+ people.

Footage: Chester Zoo, via TikTok.

@chesterzooofficial

Meet Rana, the CUTEST little babirusa piglet. 🐽💚 A tiny new arrival for a species in big trouble.

♬ Watch on TikTok

LORE

THE EVIDENCE WALL / EVERYTHING CONNECTS / FOLLOW THE STRING →

TH.01 — THE NAME

RUNNER
CODED.

A piglet named Rana. Born to run.

THE TICKER HAS A VERB.
TH.02 — THE MEME
Close-up of Rana standing beneath her mother Matano, looking straight at the camera

THE GRAPEFRUIT HAS LEGS.

THEIR WORDS. OUR TICKER.

THE MEME EXISTED
BEFORE THE COIN

“the size of a ‘grapefruit with legs’ when born”

— THE SUN
It has legs. It runs.
TH.03 — THE LORE

THE DEEPER YOU DIG, THE BETTER IT GETS.

LAYER 1 — CUTE PIGLET
LAYER 2 — RARE SPECIES
LAYER 3 — INDONESIAN HERITAGE
LAYER 4 — CONSERVATION EVENT
LAYER 5 — SHE RUNS

Cute is the entry. Lore is the hold.

The lore is real.
Still from Chester Zoo's TikTok: Rana's snout right up against the lens
EXHIBIT: THE SNOUT.
Ten outlets. Two days.
TH.04 — THE ENGINE

THE ZOO IS THE STUDIO.

Real visitors. Real cameras. The content films itself.

REAL FOOTAGE. AGAIN.
TH.05 — THE TIMING

THE PRESS FOUND HER FIRST. THE TIMELINE IS NEXT.

You found her before the algorithm did.

STILL EARLY
TH.06 — THE MAP

SMALL PIG. BIG MAP.

BORN: CHESTER, UK
ROOTS: FOUR ISLANDS, INDONESIA
RUNNING: EVERYWHERE

“an important part of Indonesia's cultural and natural heritage”

— CHESTER ZOO, VIA BBC
TH.07 — THE STAKES

A CRITICALLY IMPORTANT PIGLET.

Not a mascot. A conservation event with a ticker.

“piglets like Rana are a lifeline for the species”

— CHESTER ZOO, VIA BBC
TH.08 — THE DEAL

SAVE THE SPECIES.
SAVE THE TRENCHES.

The trenches carry the piglet. The piglet carries the trenches.

ONE SPECIES. ONE TICKER. SAME DIRECTION.

Rana, the babirusa piglet, running at full stride at Chester Zoo
THIS IS JUST THE BEGINNING

RUN $RANA RUN

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